Sochovka Talent Show

OVERVIEW: The Sochovka Talent Show – a family reunion project – began with intimate interviews with family members to inspire the event’s concept and mood board. In a family like mine – with vibrant personalities and diverse talents that include juggling, dancing, singing, and comedy – the family reunion concept of a Sochovka talent show emerged organically and encapsulates the essence of my family's dynamic spirit.

APPROACH: With respect to my family's identity and values, I designed every aspect of the multi-day event’s brand. I drew inspiration from our collective quirks and passions. Each pattern, color, and design element in the brand kit of parts was chosen to reflect the wild yet sophisticated essence of our family.