Desert Derby

OVERVIEW: The Desert Derby is a unique equestrian event that showcases performance mules from across the U.S. in a thrilling, multi-faceted Las Vegas competition. It blends adrenaline-pumping action, entertainment, education, and indulgence. This one-of-a-kind spectacle offers attendees the opportunity to witness the athleticism and agility of these remarkable steeds as they vie for top honors. Beyond the races, guests can immerse themselves in a vibrant atmosphere, complete with top-tier vendors offering a variety of food (that includes local cuisine), drinks, and authentic western accessories and apparel. For added excitement, attendees can place bets on the mules' performances.

APPROACH: With a commitment to delivering an unforgettable event experience, the Desert Derby was created to captivate attendees and showcase the beauty and athleticism of mule racing. I performed extensive research to strategically identify and plan location, venue, sponsors, and top-tier vendors to ensure a diverse array of offerings that would appeal to a wide audience. I also researched and created an engaging lineup of activities. Every aspect of the event was thoughtfully considered to deliver an equestrian sports event like no other.